Well, I’ve got to hand it to the folks at Disney. They are doing absolutely everything imaginable to make sure people are well-informed about MyMagic+, My Disney Experience, and most importantly today, FastPass+. One week shy of the date we’ll be able to begin making our FastPass+ selections, we received a reminder in the mail….snail mail. Not a postcard, not a letter, but a snazzy little booklet delivered in (continuing the Incredibles theme) a Dash-adorned envelope.
We’ve already received the box with the booklet, magnet, and flash-drive – all those components working together to thoroughly explain every aspect of Disney’s new park-touring system. The magnet was for posting important date reminders – 60 days out, we can make FastPass+ selections and begin online check-in. The magnet even (nope, not kidding) gives the date of our first vacation day with a reminder to “Start your incredible vacation!” We watched the video on the flash-drive tell us how to use the My Disney Experience site and what to expect with Magic Bands. We followed the directions for downloading the mobile app and combined all members of our travel party.
This latest redundant and costly mailing perplexes me. I don’t understand why we couldn’t just be reminded via email like we are when we sail with Disney Cruise Line. I’ve been hearing over and over about the expense of the entire MyMagic+/Magic Band program – this snail mail seems like overkill. Expensive overkill. If I’m not capable of receiving and reading email reminders, it’s highly doubtful I’ll be able to navigate aspects of the new system well since it’s very dependent on my ability to use technology successfully.
Don’t get me wrong, I appreciate the effort, but honestly, I’m starting to wonder if the Disney Company has doubts about the average American’s ability to use a computer, a smart phone, or the internet. They seem overly concerned that we might not be able to remind ourselves of important pre-vacation planning dates on our calendars. Are so many guests arriving unprepared and uninformed? Are the numbers of guests that could have (should have) booked FastPass+ in advance of their arrival, but did not do so, in such unanticipated volume that there really are large numbers of needlessly unhappy visitors? This worries me quite a bit. I’m still hearing reports from the parks of very long lines at the FP+ kiosks – are those all off-site visitors or are there people in those lines who should have made those FP+ selections in advance? That would certainly explain the reminder overkill.
What do you think? If you’ve recently visited Walt Disney World, did you make your FP+ choices in advance (the way Disney wants you to)? Or did you find yourself in standby lines because you didn’t know how the system was supposed to work? If you’re planning a trip this year, do you know about the important scheduling dates for your vacation? Do you want/need continuously mailed reminders to keep you on your toes? Am I being too critical? I believe I’d rather see the money spent on new rides and attractions instead of on printing and mailing fancy booklets to tell me information I completely understood the first time.